Former U-M hockey amateur Lee Moffie shows off his State & Liberty Clothing Co. dress shirts to the Tigers alfresco Joker Marchant Stadium in Lakeland, Fla., on Tuesday.(Photo: George Sipple, Detroit Chargeless Press)
LAKELAND, Fla. – Above Michigan hockey amateur Lee Moffie was acquisitive to account a few Detroit Tigers as new customers.
Moffie, who played at U-M in 2009-13, started the State & Liberty Clothing Co. in August 2014 with business accomplice Steven Fisher.
The duo started out affairs two dress shirts: solid white and dejected gingham. Now they advertise added than a dozen altered styles. The shirts aren’t for everyone. They’re fabricated from able-bodied achievement fabric, which includes 10% spandex, and are geared for able-bodied guys who appetite shirts that are slimmer at the waist, with added allowance in the amateur and chest.
Michigan drillmaster Red Berenson, who is in abundant appearance at 76, has ordered some of the shirts to abutment his above player. Berenson said the cut of the shirt will “keep you honest.”
Moffie sat at a table amid the parking lot and amateur access at Joker Marchant Stadium on Tuesday morning cat-and-mouse for Tigers players and affairs to airing by.
Tigers outfielder Anthony Gose, who was already a customer, recommended the shirts to some of his teammates, including analgesic Blaine Hardy.
“If they can aloof try on the shirts they end up admiring them and it’s nice that they aces up a bunch,” said Moffie, who has catholic about to eight above league teams during bounce training to get orders.
“Any time you can accomplish abutting to $30K in acquirement in eight days, you’re actual aflame to do it,” Moffie said. “These shirts are fabricated for these guys.”
Moffie said over 200 hockey players are cutting the shirts and appropriately fabricated a advance to get MLB players to buy his product.
“Once it gets into a locker room, it spreads,” Moffie said. “That’s what we’ve apparent in hockey.”
The shirts, which amount $90 each, are accessible at www.stateandliberty.com.
Moffie has called some of the styles afterwards above teammates, including a aristocratic amethyst gingham appearance called “The Glendening,” after above U-M captain and accepted Red Wings advanced Luke Glendening.
Contact George Sipple: gsipple@freepress.com. Follow him on Twitter@georgesipple.
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