Debate has acrimonious up in Sweden apropos American Apparel's sexualization of its changeable models.
The retailer's shock-tactic ads featuring naked women are absolutely annihilation new. But this anniversary Swedish blogger Emelie Eriksson fabricated account by juxtaposing macho models' poses in unisex American Apparel Accouterment with the R-rated images of women cutting the aforementioned shirts (often sans pants).
To appearance how American Apparel's bifold accepted works, a baby Swedish accouterment aggregation called byPM decided to do a photo shoot in which a man airish in the aforementioned positions as American Apparel's changeable models.
The archetypal was byPM's architect and fractional owner, Petter Lindqvist.
"We, as a absolutely baby accouterment brand, capital to get into the debate but after application words," Lindqvist told Business Insider via email. "To see how bodies would react."
He concluded up accepting his partially naked cocky in one of Sweden's better papers.
Here's how American Apparel poses men in a unisex dejected button down:
American Apparel
Here's how American Apparel depicts women:
American Apparel
And here's how a man would attending in the actual aforementioned pose:Emanuel Haglund