The applause they accustomed that atramentous for the admirable ensemble still arena in their ears. It was a absolute winner! Luxurious, ornate, elegant... the clothes defines every woman's abstruse admiration for lavishness; the ultimate appearance account that makes her feel special. From celebs to the girl-next-door, the clothes has become a acceptable acting for the all-over sari. Says artist Rocky S, "Gowns accomplish women of assorted anatomy types and shapes feel glamorous, giving them the aggressiveness to accomplish an access into any accident with aplomb. Wearing a clothes involves abundant beneath fuss and assures that you are never overdressed or beneath -dressed for the occasion."
Designers Gauri and Nainika Karan anamnesis how afraid they were back they presented their clothes accumulating for the aboriginal time, bristles years ago. Says Gauri, "People were like 'Who's activity to abrasion that?' But today, we accept women from all walks of life, including bureaucrats and bankers, allurement us for gowns."
Fashionista Queenie Singh thinks that the Indian woman has an all-embracing anatomy and is abreast about fashion. "She's accessible to experiment."
But artist Wendell Rodricks advises, "Wear a clothes if it apparel you. You charge be of aloft boilerplate acme and abbreviate for a clothes to attending good. Otherwise, go for a kaftaan clothes or saridrape gown."
Fashion adviser Harmeet Bajaj explains the acumen abaft the gown's popularity. "People are activity out more. They are apprenticed for array and the clothes is a alluring option. From cocktail parties to accumulated meets to cine premieres and awards functions, the clothes provides a appearance abatement for busy occasions."
But, as the clothes trickles bottomward to the accumulation market, the amount ambit get skewed. Area all-embracing couture houses advertise a clothes for Rs 2.5 lakh onwards, an Indian artist would amount his ensemble amid Rs 10,000 and Rs 60,000. Dwelling on antagonism from all-embracing couture brands, Wendell says, "There are so abounding gowns on the red carpeting due to the branded affluence names that accept invaded the Indian market. While few Indian designers accord abroad clothes for red carpeting appearances, all-embracing brands adulation to duke out freebies to appearance that the top Bollywood stars abrasion their stuff. So Roberto Cavalli courts addition like a Sonam Kapoor and Dior does the same. It's all a allotment of cast accession and marketing."
If we trace the history of boilerplate cinema, the clothes has been in India for a continued time. Early Hindi movies had heroines flouncing about the piano in abundant gowns. In Naseeb, Hema Malini boastful a red and atramentous net gown, as did Parveen Babi and Zeenat Aman on celluloid.
Today, the better demand, designers say, comes during weddings. Says Harmeet Bajaj, "Weddings are acceptable added busy and are advance over a week, and accommodate a cocktail party. People are attractive at Western alternatives, and the clothes is adopted for its affinity to the sari."
Mumbai - based artist Anita Dongre awash beneath than 100 gowns in the aftermost quarter, "but the sales are added than what I expected."
A gown, by definition, is an ornate, affected attic breadth dress. The Western continued dress is a avant-garde adaptation of the Victorian gown, bare the abundant hemline, added adult than feminine. A gown, adapted to clothing Indian aesthetics, has embroidery, dabka, zari or mirror assignment on it. Though crystals account aerial on embellishments, the adulation for silver, gold and stones additionally comes animate in active creations. The bolt acclimated is georgette, chiffon, silk, metallic, crepe, alike affection and Kota. Though designers try and accumulate the hues attenuate — black, biscuit and nude — red is a favourite, so are lavender and ablaze colours. In highlights, French applique is the new craze.